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You can find the full code for this tutorial at https://codesandbox.io/s/seo-and-metadata-7idks.

Install React Helmet

Install React Helmet in your project through the Terminal by running the command below. Note that as of this writing (August 2021), React Helmet's package always raises an issue related to UNSAFE_componentWillMount. As a workaround, we'll be using the React Helmet Async in this tutorial.

npm install --save react-helmet-async

Import Helmet in your App.js file.

import { Helmet, HelmetProvider } from "react-helmet-async";

Wrap your entire App.js body in a HelmetProvider.

const App = () => {
  return (
    <HelmetProvider>
		  {/* Content here */}
    </HelmetProvider>
  );
}

export default App

Most important tags

When working with SEO, some tags are more important than others, as they are the first elements users see or, when search engines are crawling your website, they take good consideration of these tags. In this tutorial, we'll explore a few of the most important tags to add to your React application.

Page title tag

Your page title is the first element any search engine displays. For example, when you search for design code on Google, the first result's title is Design+Code - Learn to design and code React and Swift apps.

SEOTitle

SEO Page title tag

This title can easily be added using React Helmet. In App.js, add the Helmet tags and nested inside of them, add a title tag. Provide any title that you want.

<Helmet>
  <title>Design+Code - Learn to design and code React and Swift apps</title>
</Helmet>

When you run your server, you'll see the title on the tab updated with the title you provided. This will also be the title that'll be displayed on search engines.

Title Tab

Meta description

The second most important element is to add the meta description. This is the description that is shown right below the title on search engines.

MetaDescription

In the Helmet, we'll add the following meta description.

// App.js

<meta
  name="description"
  content="Learn design and code by building real apps with React and Swift. Complete courses about UI design, web and iOS development using Figma, CSS, React Hooks and SwiftUI."
/>;

To double check that the meta description has really been added to your application, inspect your page and look for the meta description in the Elements tab.

Meta description2

Headings

Headings are another important part of SEO. Search engines will look at all **heading's content in order to better suggest your website to users, depending on their search terms. The most important heading is **h1, so make your titles relevant. Don't add too much text, as it'll just have the reverse effect: search engines won't be able to pinpoint the exact purpose of your website, and they can't suggest it accordingly.

Headings

Alt tags on images

Another important aspect of SEO is to add a relevant alt text to all images on your website. When search engines crawl your website, they look at the alt attributes of images to better understand the content of each image. For example, on Design Code's website, each image has a descriptive text, like swiftui logo for the SwiftUI logo. This is also best for accessibility purposes.

Alt Tags

Twitter card meta tags

Some other useful meta tags are all the tags related to Twitter. When you share a link on Twitter, you would want to have a little preview of your website - to incite users to click on the link. Twitter requires a few meta tags so that a beautiful card, with all the required information, can be shown, like the card below.

Title Tab

The following Twitter tags should be added in order to get a preview of the website on Twitter.

  • The Twitter card type. The content can be either summary, summarylargeimage, app or player.
  • The Twitter image, which is a link to the image you want to have as a preview. Only add this if you set the Twitter card to summarylargeimage.
  • The Twitter title, your app's title.
  • The Twitter creator. Set is as the Twitter handle of the creator of the app/website.
  • The Twitter site. Set is as the Twitter handle of the creator of the app/website.
  • The Twitter description, your app's description.
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:image" content="https://designcode.io/cloud/v2/twitter.jpg" />
<meta
  name="twitter:title"
  content="Design+Code - Learn to design and code React and Swift apps"
/>
<meta name="twitter:creator" content="@diepsteph" />
<meta name="twitter:site" content="@diepsteph" />
<meta
  name="twitter:description"
  content="Learn design and code by building real apps with React and Swift. Complete courses about UI design, web and iOS development using Figma, CSS, React Hooks and SwiftUI."
/>

Facebook card meta tags

Facebook works with Open Graph meta tags, so add the following meta tags to your app in order to get a preview on Facebook.

<meta property="og:type" content="website" />
<meta property="og:url" content="www.designcode.io" />
<meta
  property="og:title"
  content="Design+Code - Learn to design and code React and Swift apps"
/>
<meta
  property="og:description"
  content="Learn design and code by building real apps with React and Swift. Complete courses about UI design, web and iOS development using Figma, CSS, React Hooks and SwiftUI."
/>
<meta
  property="og:image"
  content="https://designcode.io/cloud/v2/twitter.jpg"
/>

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1

Intro to React Hooks

An overview of React Hooks and the frameworks you can use to build your React application blazingly fast

3:39

2

Create your first React app

Create your first React project from the Terminal and save it on your local computer

4:23

3

React Component

Create your first JSX component using React

2:54

4

Styling in React

How to style your React components using inline styling, separate stylesheets or styled-components

5:06

5

Styles and Props

Render different styles depending on different properties passed to your component

2:22

6

Understanding Hooks

Learn about the basics of React Hooks, which introduced at React Conf 2018

3:21

7

useState Hook

Use the useState hook to manage local state in your React component

2:54

8

useEffect Hook

Manage with your component's lifecycle with the useEffect hook

3:41

9

useRef Hook

Learn about the useRef hook, which replaces the JavaScript getElementById way

3:00

10

Props

Learn about props in React to pass data from parent to child components

3:11

11

Conditional Rendering

Render different UIs depending on different conditions and states

4:21

12

Load Local Data

Load local JSON data into your React application

4:04

13

Fetch Data from an API

Learn the basics of asynchronous functions and promises by fetching data from an API using fetch, useEffect and useState

5:40

14

Toggle a state

Learn how to toggle a state from true to false and back again

4:05

15

useInput Hook

Create a hook to get the value and the onChange event of input fields

6:04

16

Gatsby and React

Create a static content-oriented website using React on Gatsby

6:44

17

NextJS and React

Create your first NextJS React application

5:24

18

React TypeScript Part 1

Learn how to create a React TypeScript application using the Create React App, Gatsby and NextJS methods

8:19

19

React TypeScript Part 2

Learn the basics of TypeScript and how to use TypeScript in a React component

7:35

20

useScrollPosition Hook

Create a custom hook to listen to the current window position of the user

4:26

21

useOnScreen hook

Create a custom hook to listen to when an element is visible on screen

8:08

22

useContext Hook

Manage global states throughout the entire application

8:32

23

Fragments

Group multiple children together with React Fragments

2:43

24

Lazy Loading

Lazy Load heavy components to improve performance

4:05

25

React Suspense

Wait for data with React Suspense and React.lazy

3:13

26

Environment Variables

Make environment variables secret with a .env file

4:43

27

Reach Router

Create a multiple-pages React application with Reach Router

5:31

28

URL Params

Create unique URL with URL Params

4:04

29

SEO and Metadata

Optimize a React application for search engines with React Helmet

6:47

30

Favicon

Add an icon to a React website

3:03

31

Dynamic Favicon

Change the favicon's fill color depending on the user's system appearance

2:14

32

PropTypes

Implement props type-checking with PropTypes

3:54

33

Custom PropTypes

Create a custom PropType using a validator function

3:58

34

useMemo Hook

Prevent unnecessary re-renders when the component stays the same

4:05

35

forwardRef Hook

Forward a ref to a child component

3:28

36

Handling Events

How to handle events in React

5:44

37

Spread attributes

Learn how to make use of the spread operator

3:35

38

useMousePosition Hook

Detect the user's mouse position on a bound element

4:55

39

useReducer with useContext Part 1

Create a reducer to be used in a context

7:33

40

useReducer with useContext Part 2

Incorporate useReducer with useContext

6:48

41

useReducer with useContext Part 3

Connect the context and reducer with the frontend

5:43

42

Netlify

Deploy to production using Netlify

5:08

43

Gatsby Cloud

Deploy to production using Gatsby Cloud

6:19

44

Gatsby Plugin Image

Use gatsby-plugin-image for automatic image resizing, formatting, and higher performance

8:11

45

useOnClickOutside Hook

Toggle a modal visibility with a useOnClickOutside hook

6:32

46

useWindowSize Hook

Create a hook to determine the width and height of the window

4:14

47

usePageBottom hook

Detect if the user scrolled to the bottom of the page

4:48

48

useLocalStorage Hook

Store an item in a browser's local storage

5:27

49

Three.js in React Part 1

Bring your website to life with beautiful 3D objects

17:33

50

Three.js in React Part 2

Bring your website to life with beautiful 3D objects

11:18